The Business Transaction Platform
The new way to FSBO your business.
Sellers skip the broker markup. Buyers skip the broker who never calls back. We’re building the platform where both sides actually get what they came for.
Where do you fit?
Most deals don’t die over price. They die over uncertainty.
Most of what kills a business sale has nothing to do with the number on the letter of intent. It’s the waiting, the numbers that don’t hold up, and the buyers who were never serious.
It takes months just to find out who's serious.
The median business sale sits on the market 149–200 days before a deal comes together — most of it spent sorting real buyers from window shoppers.
Source: BizBuySell Insight Report, based on roughly 50,000 tracked listings
The numbers rarely survive a real look.
Add-backs get inflated. Financials go stale between the pitch and the diligence room. Buyers find out after they've already spent weeks on a deal that wasn't what it looked like.
Deals die on uncertainty, not price.
In a review of closed SMB deals, the median gap between a signed letter of intent and closing was 87 days — and almost none of the failures were about price. Financing fell through. Partners walked. The paperwork didn't back up the story.
Source: Rejigg, analysis of closed SMB deals
The next generation of business transactions should be built around trust.
BizFizbo is designed around three things: verified businesses, qualified buyers, and software that handles the work between them.
Verified Businesses
Verified, not self-reported.
Financials, identity, ownership, freshness, and supporting documentation should become progressively verifiable — not simply claims buried in a listing.
This is the future vision for the platform. Verification standards will vary by listing and transaction stage.
- 1Identity
- 2Ownership
- 3Financials
- 4Tax Documents
- 5Professional Review
- 6Transaction Ready
Qualified Buyers
Serious buyers deserve better deal flow.
Sellers shouldn’t have to personally filter every curious browser, anonymous email, and unqualified inquiry.
The Workflow
Let software do the paperwork.
AI can turn a messy business into a structured opportunity — drafting listings, normalizing financials, identifying questionable add-backs, generating diligence checklists, organizing documents, and guiding the process.
This is the future product vision, not current functionality.
- Seller answers questions
- AI structures business information
- Financials normalized
- Potential issues flagged
- Listing generated
- Buyer qualified
- Diligence organized
One place from “thinking about selling” to “deal closed.”
Create
Tell us about the business.
Verify
Build confidence around the information.
Qualify
Identify serious buyers.
Connect
Exchange information and manage access.
Diligence
Organize documents, questions, and professional services.
Close
Move toward a transaction.
You built the business. You should understand the process of selling it.
BizFizbo is being built for owners who want more control, more transparency, and a clearer understanding of what happens between listing a business and closing a transaction.
More control
You decide how and when buyers get access.
More transparency
See the process instead of handing it over to a black box.
Lower friction
Software handles repetitive work that shouldn't require a six-figure intermediary fee.
Better information
Structured business data.
Buyer qualification
Serious buyers become easier to identify.
Better discovery
Eventually search by industry, financial profile, geography, and acquisition criteria.
Pipeline tools
Track opportunities instead of living in spreadsheets.
Less noise. More businesses worth looking at.
Buyers shouldn’t have to search through hundreds of listings to find a handful worth pursuing.
Built for people who buy businesses repeatedly.
Search funds, holdcos, ETA buyers, acquisition entrepreneurs, and advisors need better infrastructure for finding and evaluating opportunities.
An enormous market is moving.
Millions of privately held businesses
A generation of owners approaching retirement
More entrepreneurs pursuing acquisition
More search funds, holdcos, and ETA buyers
More demand for better transaction infrastructure
We’re not building another listings website.
Listings are the beginning. The real opportunity is the transaction layer underneath them.
We’re building this in public.
BizFizbo is being built alongside BizBrokerMatch, a platform helping business owners find qualified business brokers and understand their exit options.
The goal is simple: learn from hundreds of owners, buyers, and brokers before building the infrastructure that sits underneath the transaction.
The market is ready for a better way to transact.
We’re building the first version now.